Terms of Service

1. About these terms

These Terms of Service ("Terms") govern your use of Vela, an AI agent platform operated by Vela AI Ltd, a private limited company registered in England and Wales (company number 17235407), registered office 66 Paul Street, London EC2A 4NA ("Vela", "we", "us", "our") at tryvela.co and app.tryvela.co.

By creating an account or otherwise using Vela, you agree to be bound by these Terms. If you do not agree to these Terms, do not use Vela.

These Terms incorporate and should be read alongside:

If there is any conflict between these Terms and another document, these Terms prevail unless the other document expressly states otherwise.

2. Definitions

In these Terms:

"Agent" means any of the named AI agents within Vela (such as Arden, Vera, Felix, Roman, Seren, Isla, Colt, Muse, Prue, Lyra, Echo, or any others we add or rename)
"Boardroom" means a workspace within Vela where you and your agents work together
"Founder" means the registered user of a Vela account (you)
"Freedom Dial" means the in-product control that determines how much autonomy your agents have to act without prior approval
"Generated Content" means any content produced by Vela's agents for you, including written copy, websites, social media posts, generated images, and documents
"Uploaded Content" means any content you upload to Vela, including URLs, PDFs, and documents
"Subscription" means a paid plan you purchase to access Vela
"Trial" means a free period during which you can use Vela without payment

3. The service

Vela is an AI agent platform that provides you with a team of AI agents to support your work as a founder or solo operator. Vela's agents can assist with tasks across functions including strategy, finance, sales, marketing, product, engineering, operations, and personal assistance.

Vela is provided "as a service" — software hosted and operated by us, accessed by you over the internet. You do not receive a copy of the software or any rights to its source code.

We may update, improve, add, or remove features from Vela at any time. We will provide reasonable notice for material changes that reduce functionality you have paid for.

4. Your account

4.1 Eligibility

You must be at least 18 years old to create an account. By creating an account, you confirm that you are 18 or over.

You must not be located in, or a resident of, any jurisdiction subject to comprehensive United Kingdom or United Nations sanctions (currently including but not limited to Russia, Belarus, Iran, North Korea, Syria, Cuba, and the Crimea, Donetsk, and Luhansk regions of Ukraine). If you are in any such jurisdiction, you may not use Vela.

You must provide accurate, current, and complete information when you create an account and keep it updated.

4.2 Account security

You are responsible for maintaining the confidentiality of your password and for all activity that happens under your account. Notify us immediately at support@tryvela.co if you suspect unauthorised access. We will not be liable for any loss arising from unauthorised use of your account before you notify us.

4.3 One account per person

You may not maintain more than one account in your name. You may not share your account credentials with anyone.

4.4 Trials

We offer a 10-day free trial on the Pro tier when you sign up. You can cancel during the trial without being charged. If you do not cancel, your trial automatically converts to a paid Pro subscription and you will be billed.

Each user is entitled to one trial. If you cancel during the trial and resubscribe later, you may not receive a second trial.

5. Subscriptions, billing, and refunds

5.1 Subscription tiers

Vela offers the following subscription tiers:

Starter: £79 per month
Pro: £149 per month
Scale: £449 per month

Features included at each tier are listed at tryvela.co/pricing and may change from time to time. We will give you reasonable notice of any reduction in features included in your current tier.

5.2 Billing

Subscriptions are billed monthly in advance via Stripe. Your card will be charged on the same day each month from the date of subscription start. If a charge fails, we will retry over several days. If we are unable to collect payment after retries, we may suspend or cancel your account.

All prices are in GBP and exclusive of VAT. VAT will be added where applicable.

5.3 Cancellation

You can cancel your subscription at any time via Settings → Billing or by contacting support@tryvela.co. Cancellation takes effect at the end of your current billing period — you will not be charged again, but you retain access until the period ends.

5.4 Refunds

We offer pro-rated refunds within 14 days of purchase or upgrade, in line with UK Consumer Contracts Regulations 2013 where applicable. After 14 days, no refunds are issued except in cases of significant service failure attributable to us.

5.5 Tier changes and grandfathered pricing

We may change subscription prices from time to time. If we increase the price of your current tier, we will give you at least 30 days' notice and you may cancel before the increase takes effect. Existing subscribers may be grandfathered at their original price for a defined period at our discretion.

6. Acceptable use

Your use of Vela is subject to our Acceptable Use Policy, which forms part of these Terms. In summary, you must not:

Use Vela for any unlawful purpose
Attempt to gain unauthorised access to Vela's systems or data
Attempt to extract, reverse-engineer, or train other models on Vela's agents or outputs
Harass, abuse, or defame any person or entity through Vela
Upload or generate content that infringes intellectual property, privacy, or other rights
Use Vela to generate or distribute spam, malware, or other harmful content
Use Vela to operate or interact with services subject to sanctions

Breach of the Acceptable Use Policy is a material breach of these Terms.

7. AI providers and routing

Vela's service is delivered through a multi-provider AI routing system. Your messages and any necessary context are routed to the AI provider best suited to the specific task. The full list of providers and how this works is set out in our Privacy Policy, Sections 6 and 7.

By using Vela, you accept that:

Your interactions are processed by multiple AI providers, with the specific provider determined by task and configuration
We may add, remove, or change providers as the AI landscape evolves
Within-provider improvements (such as model upgrades from the same provider) may happen without separate notice
Material changes to the provider list (such as adding a new provider) trigger advance user notice as set out in the Privacy Policy
AI outputs are probabilistic and may contain errors; you must apply your own judgement to all AI outputs before relying on them

Vela uses third-party AI foundation models (Azure OpenAI, Google Gemini, and others) and supplements them with behavioural patterns extracted from publicly-available sources. Vela does not sell, license, or share user data for AI training.

8. Autonomous agent actions

Vela's agents can take actions on your behalf, such as drafting and sending emails, posting on social media, deploying websites, creating ad campaigns, and other operational tasks.

8.1 Default approval-required model

By default, all significant agent actions require your explicit approval before execution. You will be notified (typically via push notification or in-product alert) and must tap to approve before the action is taken.

8.2 Freedom Dial

The Freedom Dial allows you to grant agents greater autonomy for specific action types or under specific conditions. You can configure this at Settings → Freedom Dial. The default position is approval-required; any change to greater autonomy is your active choice and is reversible at any time.

8.3 Your responsibility

You retain ultimate responsibility for actions taken on your behalf by Vela's agents, including actions taken autonomously under Freedom Dial settings you have configured. By granting an agent autonomous action capability, you authorise that agent to act on your behalf within the parameters you have set.

We are not liable for the consequences of actions executed by agents within the autonomy parameters you have set, except to the extent caused by our breach of these Terms or our negligence. You can adjust or revoke autonomy permissions at any time, and this section does not exclude liability that cannot be excluded by UK law (such as liability for death or personal injury caused by our negligence, or for fraud).

9. Financial observations — not financial advice

Vela includes a finance tracker and a finance agent (Felix). Felix may make observations about the financial data you enter and suggest possible actions.

Felix does not provide regulated financial advice within the meaning of the Financial Services and Markets Act 2000. All observations and suggestions are based on data you have manually entered and are intended only to help you reason about your business. They should not be treated as professional financial, accounting, tax, or investment advice.

You should consult a qualified professional (accountant, financial advisor, tax adviser, or solicitor) before making any significant financial decision. We are not liable for any loss arising from your reliance on Felix's observations or suggestions.

10. Uploaded Content

10.1 Your rights warranty

You warrant that any content you upload to Vela — including URLs, documents, PDFs, and any other materials — is content you have the right to use, share, and process. You confirm that uploading such content does not infringe any third-party copyright, trade mark, privacy right, confidentiality obligation, or other right.

10.2 Indemnity

You indemnify Vela against any claim, loss, damage, liability, cost (including reasonable legal costs), or expense arising from infringing or unlawful content you upload.

10.3 How we use Uploaded Content

We process Uploaded Content to provide the service. We may share Uploaded Content with our AI provider partners (set out in the Privacy Policy) solely for the purpose of providing the service to you. We do not claim ownership of Uploaded Content. We do not use Uploaded Content to train models for any other user or for general improvement of foundation models.

You can delete Uploaded Content from your knowledge base at any time. Deleted content is removed within 30 days.

11. Generated Content

11.1 Ownership

Any content created for you by Vela's agents — including written copy, deployed websites, social media posts, generated images, and documents — is owned by you, subject to any underlying third-party rights inherent in inputs you provided or in the underlying AI model outputs.

11.2 Licence to us

By using Vela, you grant us a non-exclusive, worldwide, royalty-free licence to host, store, process, and display Generated Content solely for the purpose of providing the service to you. This licence terminates when you delete the content or your account, except where we are required to retain copies for compliance with legal obligations.

11.3 What we do not do

We do not use Generated Content to train shared AI models. We do not sell Generated Content to third parties. We do not claim ownership of Generated Content.

11.4 Third-party rights

Generated Content may incorporate text, imagery, or data from AI models trained on third-party sources. While we work to ensure outputs are original, we cannot guarantee that all outputs are free from third-party rights. You should review Generated Content before using it in commercial contexts and obtain appropriate clearances or licences where necessary.

12. Intellectual property

12.1 Vela's intellectual property

The Vela platform, including all software, agent designs, architecture, branding, and documentation, is owned by us or licensed to us. We grant you a limited, non-transferable, revocable licence to use Vela in accordance with these Terms. You receive no other rights.

12.2 Feedback

If you give us feedback about Vela (suggestions, comments, ideas), we may use that feedback to improve the service without obligation to you. You retain ownership of your feedback but grant us a perpetual, royalty-free licence to use it.

13. Service availability

We aim to make Vela available continuously, but we do not guarantee uninterrupted availability. The service may be unavailable from time to time due to:

Scheduled maintenance (we will give notice where reasonably possible)
Unscheduled emergencies
Failures of third-party providers (such as Anthropic, Supabase, or Stripe outages)
Force majeure events

We do not currently offer a service-level agreement (SLA) with uptime guarantees. As Vela matures we may introduce SLAs at higher tiers.

14. Limitation of liability

14.1 Service "as is"

Vela is provided on an "as is" and "as available" basis. To the maximum extent permitted by law, we exclude all warranties, conditions, and representations not expressly set out in these Terms, including warranties of merchantability, fitness for a particular purpose, and non-infringement.

14.2 Liability cap

To the maximum extent permitted by law, our total liability to you in connection with these Terms or your use of Vela is capped at the greater of:

£100, or
The total amount you have paid us in subscription fees in the 12 months preceding the event giving rise to liability

14.3 Excluded loss types

We are not liable for:

Loss of profits, revenue, or anticipated savings
Loss of business, contracts, or opportunities
Loss of goodwill or reputation
Loss of, or corruption to, data
Indirect, consequential, or special losses

even if such losses were foreseeable or we were told about the possibility of them.

14.4 What we never exclude

Nothing in these Terms excludes or limits our liability for:

Death or personal injury caused by our negligence
Fraud or fraudulent misrepresentation
Any other liability that cannot be excluded by law

15. Indemnification

You agree to indemnify, defend, and hold harmless Vela from and against any claim, loss, damage, liability, cost, or expense (including reasonable legal costs) arising from:

Your breach of these Terms
Your breach of the Acceptable Use Policy
Content you upload or generate using Vela that infringes third-party rights
Your use of Generated Content
Actions taken by agents on your behalf under your configured Freedom Dial settings

We may, at our option, take control of the defence and settlement of any such claim. You agree to cooperate reasonably with us in such defence.

16. Termination

16.1 By you

You may terminate your account at any time by:

Cancelling your subscription and deleting your account via Settings → Account, or
Emailing support@tryvela.co with a deletion request

16.2 By us

We may suspend or terminate your account if:

You materially breach these Terms (including the Acceptable Use Policy)
You fail to pay subscription fees after reasonable retries
We are required to do so by law or regulatory authority
We discontinue Vela entirely (we will give reasonable notice and a refund of any unused pre-paid fees)

For non-emergency terminations, we will give you reasonable notice and an opportunity to remedy the breach where possible.

16.3 What survives termination

The following provisions survive termination:

Section 9 (Financial observations — not financial advice)
Section 10 (Uploaded Content), specifically your warranty and indemnity
Section 11 (Generated Content), specifically licences granted
Section 14 (Limitation of liability)
Section 15 (Indemnification)
Section 18 (Governing law)
Any other provision that by its nature should survive

17. Changes to these Terms

We may update these Terms from time to time. When we make material changes:

We will notify you by email at least 14 days before the change takes effect
We will display an in-product notification
We will update the "Effective date" and "Last updated" dates at the top of this document

If you do not agree to the changes, you may cancel your subscription before the change takes effect. Continued use of Vela after the effective date constitutes acceptance.

For minor changes (clarifications, corrections, typographical fixes), we may not give separate notice but will update the "Last updated" date.

18. Governing law and disputes

These Terms and any dispute or claim arising out of or in connection with them are governed by the laws of England and Wales. You and we both irrevocably agree that the courts of England and Wales have exclusive jurisdiction to settle any dispute or claim arising from these Terms.

If you are a consumer (rather than acting in the course of business), this clause does not deprive you of any mandatory protections under the law of your country of residence.

Before bringing any formal claim, you agree to first contact us at support@tryvela.co to attempt to resolve the matter informally.

19. General

19.1 Entire agreement

These Terms (together with the Privacy Policy, Cookie Policy, and Acceptable Use Policy) constitute the entire agreement between you and us regarding Vela. They supersede any prior agreement.

19.2 Severability

If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions remain in full effect.

19.3 No waiver

Our failure to enforce any provision of these Terms is not a waiver of that provision or any other.

19.4 Assignment

You may not assign or transfer these Terms or your account without our written consent. We may assign these Terms to a successor entity (for example, in connection with a sale of Vela).

19.5 No third-party rights

These Terms do not give any rights to third parties under the Contracts (Rights of Third Parties) Act 1999.

19.6 Notices

Notices to you under these Terms may be given by email to the address registered to your account or by in-product notification. Notices to us must be given by email to support@tryvela.co.

20. Contact

For questions about these Terms, contact us at:

Email: support@tryvela.co
Postal: 66 Paul Street, London EC2A 4NA