The architecture, in plain English

Each agent maintains conversation history, builds a structured long-term profile of your business, and pulls relevant context into each response. Memory is per-agent — Vera knows what she knows, Felix knows what he knows — but agents can also reference each other's memory through coordinated context sharing.

Personalities aren't just system prompts — they shape how each agent interprets your messages, what they prioritise raising, how they push back, and how they relate to other agents. Personality emerges from a structured role definition plus behavioural traits plus cultural rules plus your specific founder stage. The same question asked of Felix and asked of Roman lands in two different replies on purpose.

When you message the boardroom, multiple agents can respond independently. Agents can also message each other — for example, after you tell Felix something, he might ping Roman to update revenue assumptions. The system handles coordination automatically so conversations stay productive rather than running in circles.

Agents fire when they have something genuinely useful to say — not on a fixed clock. If you go offline for a while, proactive activity pauses so you're not spammed when you come back. The whole system is configurable per-agent in your settings.

Each interaction refines the agents' understanding of your business stage, communication style, and what matters to you. As new integrations and capabilities roll out — Telegram, additional agents, calendar and email integrations — agents incorporate them based on what's actually useful for your specific business, not a fixed feature menu.