For self-employed estate agents

You went self-employed for the freedom. Not for the admin.

Vela gives you a team of AI advisors — drafting your listings, managing your pipeline, watching your local market, sharpening your pitches. So you can spend your time on the work that actually pays.

Now open — free 14-day trial
  • Listings drafted — in your voice, ready to post
  • Market watched — comparables ready before the meeting
  • Pipeline kept warm — no follow-up slips the cracks

Vela works across industries, and it's built for the way self-employed estate agents actually work. Start free — you'll be in your boardroom within minutes.

The trade-off

The admin is the job. Or it shouldn't be.

Self-employed agency is a brilliant deal on paper. Higher commission splits, no branch politics, you keep what you earn. The trade-off is that everything operational — every listing description, every vendor email, every social post, every pipeline update, every compliance form — lands on your desk, not someone else's.

A working week as a self-employed agent looks like this: an hour on a listing description that should take twenty minutes, an afternoon chasing solicitor updates, three evenings writing follow-ups, a Saturday morning posting on Instagram, a Sunday catching up on AML paperwork. The actual selling — the vendor meetings, the viewings, the negotiation calls — is squeezed into whatever's left.

The top-performing agents in self-employed networks aren't there because they're better at admin. They're there because they delegate it. Vela is that delegation, without hiring anyone.

Your team

Four of your eleven agents, where they earn their keep first.

All eleven agents are active in your boardroom. These four do the heaviest lifting for an estate agent — the other seven (Arden, Felix, Echo, Colt, Prue, and the rest) are there when you need them.

Roman

Head of Sales

Drafts your vendor pitches.

Roman pulls together personalised vendor presentations based on the property, recent local comparables, and your specific approach to winning instructions. He writes the pitch deck, the cover note, and the follow-up. You walk in prepared — without spending the night before staring at a blank document.

Muse

Head of Creative

Runs your marketing.

Muse drafts listing descriptions that actually sell, social posts in your voice, scripts for your area videos, and a weekly content calendar you can run across your channels. Consistent output, consistent branding, consistent presence — without you ever feeling like you're "doing marketing."

Flux

Head of Intelligence

Watches your market.

Flux tracks comparable sales, new listings from competing agents, asking-price changes, and time-on-market patterns across your patch. When you sit down with a vendor, you have last week's data — not a screenshot from a portal you took on Monday.

Vera

Personal Assistant

Manages your pipeline.

Vera knows every vendor, buyer, applicant, and chain you're working. She tells you who needs a follow-up call today, what the last conversation was about, and what to say. The pipeline never goes cold because someone slipped down the inbox.

In the boardroom

A look at the work being done.

A buyer goes quiet. A new listing drops. Your team reads the situation, coordinates, and tees up the call before you've finished your coffee. The conversation takes minutes. The decision is already made by the time you read it.

Morning briefing
Tuesday · 8:42 AM
live
  1. ArdenCEO
    Morning briefing — Sarah Patel (buyer, £750k budget, Highgate brief) has been quiet for 4 days. Worth checking in before she goes cold.
  2. RomanHead of Sales
    I'll draft a soft check-in. Last week she mentioned schools in her search criteria — the new Highgate Wood listing fits her brief perfectly.
  3. VeraPersonal Assistant
    One thing — her email shows she's looking at properties this weekend. Tuesday evening worked best for calls last time. Want me to suggest 7pm?
  4. FluxHead of Intelligence
    The Highgate Wood listing went live yesterday at £780k — competing agent is already showing it. If we want Sarah on it, today not tomorrow.
  5. ArdenCEO
    Roman, send the check-in now. Vera, hold Tuesday 7pm. Flux, watch for any movement on Highgate Wood through the day.
  6. RomanHead of Sales
    On it. Drafting now.

A glimpse of an actual exchange inside an estate agent's boardroom. Sample conversation; your agents respond to your real pipeline.

What your day looks like

Your pipeline. At a glance.

Roman watches viewings. Vera handles bookings. Flux flags the market. You stay on the calls that close.

  1. Viewing this week

    12 Elm Drive, Highgate

    £475,000

    Sarah & Mark Patel

    Sat 2:00 PMRO

    22 Park Avenue, Crouch End

    £825,000

    First viewing — Wed 6:30 PM

    NewVE
  2. Offer pending

    Flat 3, Mansfield Rd, Tufnell Park

    £625,000

    Amir Hussein

    Offer £610k — 2 days waitingRO

    5 Birch Close, Muswell Hill

    £395,000

    Tom & Jenny Walsh

    Counter-offer inRO
  3. Under offer

    8 Linden Gardens, Highgate

    £525,000 → £515,000 agreed

    Patel family

    Survey bookedFE

Illustrative — your actual pipeline will reflect your real listings.

Who it's for

Built for self-employed agents.

Built for self-employed agents at eXp UK, The Avenue, Keller Williams UK, Yopa, and independents running their own brand. Sales, lettings, or both. Solo operators or small teams of two to five. Typically earning between £40k and £200k+ in personal commission.

What these agents share isn't a price point — it's a problem. Every hour spent on admin is an hour not spent winning instructions, viewing properties, or progressing offers. The ceiling on what you can earn as a self-employed agent is set by how much of your time you protect for actual selling.

Vela isn't an agency network. It doesn't compete with eXp, KW, Avenue, Yopa, or wherever you hang your licence. It sits underneath whatever brand or platform you operate inside, handling the operational layer so you can spend your time on the things that close deals.

Pricing

£149/month. Cancel anytime.

The Pro plan (£149/month) is built for self-employed agents. All eleven agents active, 1,500 interactions a month — enough headroom for a busy pipeline without watching the meter. There's a 14-day free trial. No card up-front.

Vela is open — start the free 14-day trial below. No card up-front, and you're in your boardroom within minutes.

Questions

Common questions.

Start your free 14-day trial — no card up-front, and you're in your boardroom within minutes.